Journal of Current Research on Social Sciences (JoCReSS) - ISSN: 2547-9644

Hızlı Erişim


Bu Dergi DOI ve Crosscheck üyesidir


Özet


The Role of Advertising in Terms of Consumer Behavior: A Study of Consumer Attitudes toward Shampoo Advertisements of Shopping Center Customers

Advertising is one of the important ways of differentiation among competitors, given the circumstances in which companies are competing fiercely today. In addition to ensuring that the advertising consumer is affected by the product, the consumer undertakes to persuade the consumer to buy the product. Although it is difficult to see the attitudes of consumers towards advertisements individually, it is possible to measure it with some methodsIn this study, the effect of advertisements on consumer behavior was evaluated in terms of shampoo advertisements. As a result, the shopping centers that have become widespread in recent years have emerged and the attitudes of shopping center customers towards shampoo advertisements have been examined with the SPSS program.



Anahtar Kelimeler
Consumer, Consumer Behavior, Advertising.

Kaynakça

Gelişmiş Arama


Duyurular

    Makale Kabulü Sürmektedir
    • Dergimizin makale kabulü sürekli açıktır. Hakem süreci tamamlanan makaleler erken görünüm seçeneği ile sayı yayın tarihi beklenmeden yayınlanmaktadır.
    • Makalelerinizi herhangi bir word şablonunda "Online Makale Gönder" linkinden gönderebilirsiniz. 
    • Kabul edilen makalelerin tasarım ve mizanpajı dergimizin sekreteryası tarafından yapılmaktadır.


Adres : http://www.jocress.com
Telefon : Please contact mail first Faks : Lütfen öncelikle mail ile iletişime geçiniz
Eposta : sra.academic.publishing@gmail.com

Web Yazılım & Programlama Han Yazılım Bilişim Hizmetleri