Journal of Current Research on Social Sciences (JoCReSS) - ISSN: 2547-9644

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Abstract


The Defining Purposes of Nation Branding and Nation Branding Activities

Brand; It is defined as the act of giving a certain design or symbol to promote the products and services of commercial companies and to reveal their difference from other products and services. However, over time, brands; It has turned into a structure that does not consist of both visual elements and commercial organizations. One of the factors that are subject to the brand and the branding process is nations. Countries, just like commercial enterprises, need marketing philosophies and actions for reasons such as competition, promotion, mental positioning, public appreciation and interest. Here, as the premise, the preferred point of marketing is branding and branding. Today, especially in developed and developing countries, various studies are carried out to brighten the star of the country's brands in foreign public opinion, to create sympathy and positive perception and association towards the country, and to add dignity to the country. These studies conducted by countries are explained with the concept of nation branding. This work; It examines the aims that direct countries (states) to nation branding studies. The most obvious aims of being in the branding studies of the nations; It becomes evident in political, economic, cultural and social issues.



Keywords
Brand, Ulus branding, Ulus branding purposes



Kaynakça

Gelişmiş Arama


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