Journal of Current Research on Social Sciences (JoCReSS) - ISSN: 2547-9644

Hızlı Erişim


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Abstract


Using Flag in Advertising

The symbols are built to function in a certain socio-cultural environment. Symbols are shaped according to the qualities, knowledge and culture, experiences and perception power of the audience and they are intertwined with the society in which they are used. It develops by making a decision together by the individuals in the community. With the visual structure, the situation occurs over time and there are reasons. The flag symbol is also the common symbol of the society. Advertising communication has made it possible to convey a message to its target audience by using a visual language through the symbols of cultural identities and social practices. In the study, the use of the flag in advertising and evaluation of its cultural meanings were realized. In this way, the messages produced by the advertisement with its unique discourse structure are provided to be perceived critically and made sense.



Keywords
Visual Culture, Flag, Symbol, Semiotics, Advertising



Kaynakça

Gelişmiş Arama


Duyurular

    Makale Kabulü Sürmektedir

    Dergimizin 10 (4) sayısı için makale kabulü 30 Kasım 2020 tarihine kadar sürecektir. Makalelerinizi herhangi bir word şablonunda "Online Makale Gönder" linkinden gönderebilirsiniz. Kabul edilen makalelerin tasarım ve mizanpajı dergimizin sekreteryası tarafından yapılmaktadır.



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