Journal of Current Research on Social Sciences (JoCReSS) - ISSN: 2547-9644

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Abstract


Definition of Consumers’ Shopping Constraints and Logistics Modeling of Change According to Shopping Styles: The Case of Apparel Industry

In the research, the effects of the demographic characteristics and shopping constraints of the consumers on the changes in the shopping styles are tried to be revealed. A model proposal with the logistic regression method is introduced in the study, and a scale relating to consumers 'shopping constraints is also attempted to be developed. Field study is carried out using face-to-face survey method on 200 respondents chosen by the convenience sampling method. Both qualitative and quantitative approaches are used in the research. While the interview and survey methods are used together in the scale development stage, in the model development stage only quantitative techniques are used. The data were analyzed using SPSS 18.0 program and factor analysis, cluster analysis and logistic regression analysis techniques were applied. According to the findings of the study, changes in functional and hedonic shopping styles are observed in terms of shopping constraints.



Keywords
Hedonic, Functional, Shopping, Economic Constraint, Social Constraint, Product Availability, Personalization



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