Journal of Current Research on Social Sciences (JoCReSS) - ISSN: 2547-9644

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Abstract


The Grown and Brand Story of a Transportation Company: Case of Turkish Airlines

Today’s consumer’s preference a brand which is known and recognized in every field encourages the business to become a brand. The activities which is held to become a brand affect the improvement of the businesses, the increase in market share and the number of customers. With this study,the brand process of THY’s which treats in Turkey and world market are investigated in marketing activities. The data used in this study is based on the information obtained from the researches investigations, the firm’s records, the second data taken from the researches completed from the establishment of the firm to the present.



Keywords
vice marketing, THY, brand, transportatıon, case study



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